banner-img

LABEL ALERT | THE SUMMER HOUSE

Fashion

Shivangini Padhiyar, co-founder of the label Summer House, tells us everything you should know about the new label in town

The Summer House was founded by Shivangini Padhiyar and Rekha Datla with a single vision in mind-to create responsible clothes which celebrate each day as it comes. We talked to the designers on their journey, philosophy, and favourite pieces from the collection.

The story behind your label | When you move from a smaller town to the city and life becomes a blur of activities, you start missing the simplicity and celebration of everyday life. We say this often but it’s true, the Summer House was born from nostalgia. It was when we missed the purity in our food, the comfort in our clothes and the sturdiness in our kitchen that we started thinking if there are more people like us who crave for these little joys from their childhood. Of course we did our research to check if there is actually a viable market for this thought process. Once we knew there was, we started researching sustainable processes and traditional crafts that could be used to create contemporary wares for modern living. The idea is to create a brand that helps make everyday living beautiful and not save them for special occasions. The urge to slow down and enjoy the little pleasures of the carefree days.

How would you define your signature style | The design philosophy is minimalism. While our processes and detailing in the products is complex, the final design will always encourage you to slow down. We define our signature style as modern; the truest, deepest definition of the word modern.

Where do you take inspiration from | The inspiration is memories of childhood, when things were expected to be dependable and of a good quality. But most importantly, it was born from the love of handmade and craft and technique; a love we inherited by just watching aunts and grandmothers spend all their spare time creating beautiful things.

How do you want women to feel when they wear your clothes | Happy.

The story behind your unique collection names | I think the names of the collections are an extension of our own personalities. We enjoy well written copy, we enjoy thinking every little bit of the brand through, and more than anything we love a good laugh. Most of the collections have a story and the names are inspired from that tale.

Your personal favourite pieces from the collection | Inés. The origami inspired pleats on that shirt make it a standout classic white shirt. The other personal favourite is the Hand Marbled Silk Cape top. It’s so versatile, you can wear it over a short skater skirt, skinny jeans, flared pants or even a swimsuit. One of our customers even wore it as a blouse with a stunning pink sari.

Where do you want your label to go | Places! Literally. We’d love to see The Summer House as the preferred brand for cerebral chic women across the globe.

Take a look at some of the exclusive pieces from their collection below. Like what you see? You can browse through their collection here.



At www.iflauntme.com we take great effort to credit all visual content to the source and the rightful owners. However, we can’t guarantee that we always get it right. If you feel we have erroneously identified your image or would like it removed, please get in touch. Our images come from a variety of sources, including Pinterest, Google Images and, of course, directly from the source.

Comments

Most Talked About