Starting as a sports luxe and day-wear brand, Heumn has now ventured into the luxury segment | While retaining the androgynous element, it’s more dressy
Comfort and fashion go hand in hand this season| It’s sportswear inspired fashion for everyday
For a while now, sports inspired fashion has been creating everyday athletic attire that is effortless, luxurious, and trendy. Fashion leaning towards comfort means good news for all who cannot identify with the “no pain, no gain” theory. You can wear trainers as everyday attire without fear of judgement. It’s all over haute couture and ready-to-wear collections. Remember Chanel A/W 2014?
Bright-pink trainers look super chic with blue denims. The Nike Dunk Sky Hi trainers are a pair to love and own. We picked the lavender-lilac shade of these wedge high tops that are available in many colours. Extremely comfortable, they also look trendy, match with most things, and can be worn at night for a casual dinner. Team them with leggings or your skinniest pair of jeans or your favorite boyfriend jeans.
The excitement also includes track pants that can now be worn without looking lazy or sloppy. Not the complete baggy ones, but those that taper around the ankles. And throw on a pair of heels regardless of the accompanying top. With a solid color pair of fashionable track pants, wear a fitted tank top (with a blazer if you’re headed for work). And a white shirt, with a printed pair for sporty chic.
We cannot forget the queen of sporty chic ”RIHANA”
Walk into an Adidas Originals store, and you will notice that most of their products can be worn as part of daily attire. Mary Katrantzou has even collaborated with the brand where high fashion meets sports. Another famous combination of sporty inspired fashion was seen during Alexander Wang for H&M collaboration. And we cannot forget the queen of sporty chic—Rihanna, who is the new creative director for Puma.
Regular athletic attire has never looked better, which is why sports inspired clothing and footwear have become everyday chic. Comfort plus style, who can complain?
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