Kavita Khosa Of Purearth Talks Natural Beauty
Kavita traded the world of private equity law for clean beauty. A lifelong proponent of the benefits of Ayurveda, she marries the ancient wisdom with principles of conscious consumption and sustainability with Purearth, her skincare and wellness collection that heals as it cares for you.
On the latest products at Purearth...
We don’t have a large catalogue of products at Purearth, we believe in small collections to retain our essential qualities of sustainability and wellness. The Wild Seaberry Supercritical Oil is our latest addition, launched in the past few months.
Seabuckthorn berry is a superfruit and the last 2 years were tied to its harvest from the Nubra Valley in Ladakh. The fruit is harvested by hand by our lovely Ladakhi women and the oil is extracted at the peak of its potency. Nearly 60% of what we apply onto our body may be absorbed into our bloodstream, which means that this oil is great for you as it retains all the nutrients. Seabuckthorn oil is replete with rare Omega 7, a high content of Vitamins A, C and E and is not only good for your skin but also works wonders in palliative care treating burns, or for cancer patients undergoing chemotherapy.
On developing her range of supercritical oils…
There is nothing like it on the planet for your skin and overall health. The processes used are sustainable and grounded in income generating activities as we work with women’s self-help and micro-credit groups in the area: philosophies at the heart of Purearth.
On her daily beauty routine...
I live a very intuitive lifestyle with everything in moderation. I eat seasonally and locally, but also am aware of my genetic heritage. For example, there is no need to eat kimchi or sauerkraut for our probiotic needs as Indian cuisine has its own answers like achar. I eat healthy, vegetarian food incorporating lots of nuts in my daily diet.
More than calling it skincare, I view it as self-care akin to yoga or meditation. Natural beauty treatments are my go-to. I make masks out of ingredients in the kitchen cupboard at least 3 times a week. I truly believe that our kitchen should be our pharmacy, extending that to beauty as well, which is why I conduct mask making workshops as well.
I think we should stop coveting imported and foreign brands for our skin care routines. I believe in using products that haven’t been overly processed, retaining maximum nutrients and therefore benefits. I use many of Purearth’s products to tone, exfoliate etc, along with an ACV cleanser.
On emerging beauty trends...
It is better not to follow trends. We need to listen to our bodies and activate the ancient wisdom embedded in Ayurveda and other holistic practices.
Kavita Khosa’s sustained interest in wellness led to a Diploma from the Ayurvedic Institute founded by the renowned Dr Vasant Lad. A yoga teacher and Vedanta student, she established and ran Sachananda Yoga Shala, a non-profit yoga school, for four years before starting Purearth in 2012. She is also a lifelong member of the Federation of Women Lawyers, Hong Kong.
Purearth is an award winning, wild harvest skincare and wellness brand that offers ancient Ayurvedic wisdom for a modern lifestyle. Most of their ingredients are gathered at soaring altitudes of the Himalayas by micro-credit and women self-help groups. Through these partnerships, marginalised producers engage with urban markets on fair terms.
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