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ULTRAVIOLET - PANTONE’S COLOUR FOR 2018

Fashion
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Decoding the trend that is sweeping the globe

2018 is the year of Ultra Violet according to the Pantone colour institute, for its sheer “inventive” and “imaginative” qualities. A sign of the times, it expresses technology moving ahead at breakneck speed, and a horizon shifting to encompass the galaxy!

The futuristic choice is being embraced by everyone from Donald Glover to Rihanna, queen of pop. Gucci’s S/S 2018 collection gave us a sequined, ruffled gown, while Balenciaga 2018 ready-to-wear features a variety of separates and accessories in the unmistakable hue.

As purple colours 2018 with a bright brush, read our tips on how to make it work for you:

From dresses to coats, the colour is dominating fashion. This gorgeous slip dress by Eleanor Balfour handles the bold trend with a delicate touch. Or perhaps this F/W 2018 coat by Sies Marjan is more your style? Both adopt classic silhouettes and would make a great addition to your wardrobe no matter the trend in question.



On the lookout for something edgier? You cannot go wrong with Bottega Veneta or Dries Van Noten, who showed avant garde pieces in their collections. Bottega showcased the colour with these lilac kitten heels, while Dries featured a wild heel speaking to the inventiveness that drew Pantone to the colour.

Purple too bold for your sensibilities, but you still want to be a part of the trend? Choose accessories that show you’re on point without dressing in the colour entirely. These lilac earrings by Jennifer Behr are a quiet nod, while these Katey Walker danglers feature the colour as part of an intricate arrangement.

Ultra Violet is even taking over interiors with accented walls, velvet upholstery and ceramics. Feature the colour as a single statement piece like a sofa or splash the colour on one of your walls for dramatic, regal splendour.

How are you going to wear this season’s colour? Will you rock the provocative colour in all its glory or pay subtle homage to one of this year’s biggest trends?



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