This season at the Lakme Fashion Week, along with the seasoned designers, there was a new wave of designers who presented fresh, unique collections. Redefining the rules, breaking stereotypes and infusing an element of novelty, these new labels and designers are risk takers with plenty of promise
THE MERAKI PROJECT | The Meraki Project, founded by Sonali Pamnani, promotes the concept of Meraki – a Greek word which means the soul or essence of yourself that you put into your work. Using organic cotton, ikat textiles, linen and silks handwoven all over India, the label is focused on fuss-free, eclectic and fun clothing. If you are looking to infuse natural textiles in your wardrobe, this is where you should start.
DOODLAGE | Kriti Tula values waste and believes in recycling. Her funky label ‘Doodlage’ is based on the principles of recycling and sustainability. Kriti, who runs the Delhi-based label with Rachna Jhunjhunwala, Paras Arora and Vaibhav Kapoor, is committed to converting discarded old clothes to give her clients something fresh. If you are looking for quirky pieces which narrate stories, this is the label for you.
QUIRKBOX | Started by Jayesh Sachdev, a globetrotting artist, and Rixi Bhatia, an innovative entrepreneur and a designer, Quirkbox encourages eccentricity. The label excels in infusing fun, modern art motifs in their collections. If you are hunting for statement separates, make this your go-to label.
RARA AVIS | The principle of this brand is ‘Immortal Design’- emphasizing longevity in design. Innovation, detail and quality drive the brand’s philosophy. Launched by Sonal Verma, the brand works with leather and focuses on creating heirloom pieces. What makes the brand’s creations unique is the rendering of a variety of concepts in one outfit.
PELLA | Priyanka Ella Lorena Lama’s label, Pella, is a unique blend of simplicity and mystery. What makes this label one of a kind is that its concept yet thoroughly wearable. Experimentation with a variety of silhouettes while keeping drapes as its focal point makes Pella a label to watch out for. Priyanka’s love for everything natural inspires her efforts to work with sustainable materials and initiate environment-friendly manufacturing practices.