Riccardo Tisci’s first major move as creative director at Burberry witnessed the unveiling of a new logo and monogram for the British heritage brand. This marks the first new logo design for Burberry in nearly two decades, the last revamp taking place in 1999 when the brand dropped the “’s” from “Burberry’s.” Ahead of his first runway show this September at London Fashion Week, the former creative director of Givenchy has taken complete ownership of the brand.
Images: Burberry logo
Redesigned in collaboration with Peter Saville, the art director and graphic designer who worked on Calvin Klein's new logo, it features a sleek and streamlined bold sans-serif text in all caps. While the logo looks to the future, the monogram drew inspiration from a 1908 design for founder, Thomas Burberry.
Images: Burberry Monogram
According to the brand’s Instagram stories, the monogram redesign comes from Tisci’s forays into the archives. Weaving an interlocking ‘TB’ pattern, an ode to the founder’s initials, the monogram showcases a red, honey-beige, and white colour scheme. It is a graphic approach that moves the brand in a new direction, while being rooted in the solid lines of the house's iconic check pattern.
Images: Conversation between Peter Saville and Riccardo Tisci. Image: Burberry
Unlike his approach at Givenchy, where he let his designs speak for themselves, Tisci’s direction at Burberry is front facing: the brand posted an email exchange between Tisci and Saville on Instagram. Revealing that the entire design process took place in just four weeks, it is a whole other level of transparency, a savvy marketing technique sure to grab social media eyeballs.
Images: Diet Prada’s take on the monogram. Image: Diet Prada
The logo and monogram will be used in brand-new advertising campaigns, and will presumably adorn scarves, jacket linings and other merchandise. Of course, we don’t know what this means for the future of the classic Burberry check, but we are all for change and can’t wait to see it this fall!