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Fashion

SS19's ultra-feminine beauty trend is all the rage

SS19 empowered model goddesses on the runway, with ultra-feminine hair in bows to blush pink makeup and watercolour eyewear dominating shows. We’ve already raved about Rodarte and Gavriel’s hairdos with flowers, and now, we bring you the rest. We take you backstage across the spring/summer 2019 shows at New York, London, Milan and Paris fashion week with tips and ideas to pull-off these ethereal looks:

Blush at Brock Collection
Legendary makeup artist Gucci Westman debuted her new makeup line, highlighting the use of blush at the Brock Collection. Westman gave the girls glowing cheeks, tinged with the warmth of a combination of blush shades. Her technique? "I'm doing a tight C-shape, a backwards C that follows on the lid and envelops the cheek in a horizontal fashion," she explains. Westman used Atelier Baby Cheeks Blush Stick in Petal and Dou and M.A.C Powder Blush in Pink Swoon to execute the looks.

Pink-toned at Giorgio Armani
Industry favourite, makeup artist Linda Cantello, created a pink-hued look at Giorgio Armani this season. Using a shimmery blush hue on the lips, cheeks and eyes, the final look saw Armani models channel two current favourites - blush and glitter! Armani further experimented with the Pantone colour of the year, lilac, using the colour in pastel with pearlescent shimmers. The eyes were highlighted with eyeshadow blended around the model’s eye area for a moody effect and the eyebrows left au naturel to capture goddess vibes. We recommend using Rihanna’s latest offering from Fenty Beauty, the Chillowt Collection, to accomplish the look!

Bow-adorned at Emilia Wickstead
The prettifying effect of this trend seems infinitely contagious, moving into the arsenal of runway-ready hair. We already talked about the love for fresh blooms; add to the mix debutant inspired updos and pale pastel dye jobs and we are presented with classics from a bygone era. Reimagining the time of dresses and garters, bows are also making a comeback. At Emilia Wickstead’s SS19 show, a collection of tailored, hyper-feminine outfits served as the foundation for hairstylist Benjamin Muller’s looks. A playful parade of ponytails, slicked back, were finished with structural bows - one at the base and one inches above the end - to bring the bow into the 21st century!

Watercolour-eyeshadow at Erdem and Rodarte
Erdem is always associated in our imagination with floaty, floral colours, and patterns that look like oil paintings. It was no surprise then that the brand's SS19 show in London, set at the National Portrait Gallery, motivated makeup artist Val Garland to ruminate on "watercolour eyes". Most of the models sported pared-down makeup with the current rage of glowing skin (read our tips to achieve the look here), except for pops of colour scattered throughout the show in bright colours around the models’ eyes. Garland described the shades as "royal blue, acid yellow, damask rose pink and a forest green." We fell in love with the royal blue and luckily for us not only did Garland share a super close-up snap of it but also signed off with tips to achieve the look: "I take a pencil first and blend it in so I have a waxy base. I then use a cotton wool bud to windscreen-wipe across the colour, picking up the pigment and pressing it into the eyelid a few times."

Still at a loss? Not to worry, follow the tutorial for inspired ways of pulling the look off at home:

How will you unchain your inner goddess today? With the Christmas and wedding season upon us, these tips arrive just in time to make you the belle of the ball!


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