KIM KARDASHIAN WEST ANNOUNCES NEW KKW BODY BEAUTY RANGE

Kim Kardashian West is not only the most popular member of her star-studded family, she has also been able to convert her influence into a multi-million dollar cosmetic business in no time! Starting with a contouring kit, KKW Beauty now offers a full range of makeup products,but what Kim has in store for us this weekend will make you swoon at first glance!

Photo credits: KKW Beauty

Thankfully, you don’t have to wait till Friday to know the next big thing that’s going to take the beauty market by storm, Kim took to Instagram six days ago and announced the launch of KKW Beauty’s Body Collection. Having worked on it for a year, she has come up with a line of Body Makeup, Body Shimmer, Loose Shimmer Powder for Face & Body and a Body Brush, she also claims that the formulas are super creamy, blendable and can be layered to build up coverage.

Photo credits: KKW Beauty

Her application videos of the Body Makeup and Body Shimmer almost broke the internet partly owing to their ASMR factor!, needless to say, the products look promising too and we are loving the Body Shimmer in Pearl and Gold shades as they are perfect for Indian skin tones.

Video credits : Kimkardashian

Her inspiration behind the collection is all the more endearing and relatable for so many people across continents as it was her struggle with psoriasis which prompted her to share her cover-up secrets. “I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup...” added Kim.

While body makeup isn’t for everyone and nor should women start feeling the need to slather their entire skin in foundation, the result of KKW Beauty’s new products on Kim’s legs is pretty astonishing.

Video credits : Kimkardashian

While fans are split deciding whether this range of body makeup is a noble or a completely unnecessary move, we are excited to try out these products. If you are on the same page as us then, get your hands on the KKW Beauty Body Collection to know for yourself!