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THESE NEW FASHION BRANDS ARE MAKING THE NEWS

Fashion
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Our handpicked list of emerging Indian and International fashion brands

If you think you’re antiquated from SS19’s overdose, it’s time to revamp your wardrobe with the newest wrinkle in the fashion terrene – from offering Scandinavian approach silhouettes to unconventional designs to unparalleled knitwear – these emerging brands will induce a fresh vibe to your wardrobe. You may choose to stalk their Instagram feed for deadly inspirations or shop them along to enjoy the sassy faddism, either way, they deserve to be known. Let’s slide in and try something new. 

Rotate

Photo credits : Rotate

This Copenhagen based brand came to life in fall 2018 with a partnership between Birger Christensen (a concept shop) and Danish stylists, Jeanette Madsen and Thora Valdimars, introducing a unique blend of precocious silhouettes and bold colours with a promise to fulfil the gaps in your wardrobe via back-to-back collections of dreamy dresses – the modern cuts, dramatic sleeves and an unusual choice of patterns is what distinguishes them amongst the fashion troop. With an abundance of glitter, pearls, and 80’s inspirations; Rotate is your muse if you are a no-denim person and effortless dressing is your style.

Arjé

Photo credits : Arje

If dainty feminine demeanour is your style, you’ll go head over heels with Arje, started by husband and wife duo Bessie and Oliver coral, this hallmark developed as one of the first “See now, buy now” unisex brand with a turnaround time of just two weeks after a collection is launched (which makes it a perfect stop for all impatient shoppers!). Land on their website and click on ‘shop her’ to enter to a world of jaw-dropping silhouettes exuding effortless luxury, from their affluent shearling coats to romantic silk shirts, everything from apparel to accessories enumerates class without a single miss. We are currently drooling over their ‘Chapter six’ collection stroked in a palette of mustard, yellow and beige.

16Arlington

Photo credits : 16Arlington

16 Arlington was recently in limelight with Jlo wearing their feather coat at MET Gala; this London based label puts you in a state of enchantment with its sheer sense of high-end fashion and outrageous designs – sequin suiting, feathered trim dresses and heavily embellished apparels and plentiful European elegance. The couturiers Marco and Kikka are known to create a fusion of two unique design aesthetics – minimalist silhouettes and maximalist embellishments; and the charm of their regalia is, when you wear them, you feel like every day can be a party. If you’d like adding a lot of couture-style drama and glamour to your wardrobe, do try them!

Parama

Photo credits : Parama

If saree is your first love and you’re one of those who loves to experiment with the traditional look, then Parama’s artsy blouse is your oyster for some quirky makeover. Using saree blouses as a canvas for art and embellishing them with embroidery, jamdani, and patchwork; Parama blouses showcase intricate thread work on the back which will not only make your elegant and classy blouses more desirable but their quirky designs will also make  your saree make a statement of its own. We won’t complain if we find a vignette of an icon or a sketch of a city skyline adorning one of your blouses. How lovely would that be?

Queen of hearts by Deepa Mehta

Photo credits : Queen of hearts

The label Queen of hearts stands true in every sense when it comes to contemporary fashion. This design house is well known for its wacky motifs that include everything from rockets to ice cream candies to architectural elements, all sprinkled meticulously on the saree. This label is a paradise for those who adore funky ready-mades and have a flair for cotton and silk. And we assure you that their collection is a treasure trove for everyone from the modern grandmother to her millennial granddaughter.

Do let us know which one would you like to like to add to your closet? or may be all of them ??



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