Estée Lauder's Great-Granddaughter Has a New Makeup Collection—and It's Stunning
The Lauder name is to the beauty industry as the Ford name is to the automobile industry—iconic and uncomparably influential. In fact, Estée Lauder, who co-founded her eponymous cosmetics company with her husband, Joseph Lauter (eventually changed to Lauder), was the only woman to make Time's 1998 list of the top 20 influential business geniuses of the 20th century. In a nutshell, Estée completely shaped the beauty and cosmetics industry that we know today, laying the groundwork for innovation, creativity, and an inspiring approach to American beauty and business.
Estée passed away at the age of 95 in 2004, but her name lives on via both family and company—a dynamic combination that her great-granddaughter, Danielle Lauder, has recently breathed even more life into via her limited-edition capsule collection, Act IV. With the tagline "Beauty That Makes You the Star," the collection reimagines one of Estée's longstanding beliefs that every woman is and can feel beautiful. Composed of eight products designed to embellish a woman's beauty routine, no matter how decadent or simplistic it may be, the rose-gold and marble-patterned line of powders, creams, and tubes is a sampling you'll want to snap up before the limited-edition time stamp concludes.
In celebration of Act IV, one of our favorite, ultra-chic retailers Violet Grey, hosted a short pop-up featuring the entire collection at its flagship store in West Hollywood in addition to some very chic press previews in honor of Danielle's foray into the creation of cosmetics. (As you'll learn soon, the actress never thought she'd dabble in the family business—or, at least, not in a creative way.)
Click here to read the full article