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FORGET K-BEAUTY, ‘A-BEAUTY’ IS THE WAY TO GO!

My Style

Swear by this lowdown of products to make way for A-beauty

It’s true, beauty trends change faster than the speed of light and the newest one to be a top favourite amongst makeup and beauty aficionados is A- beauty or Australian beauty. We get it, K- beauty has long been the queen of the throne but it is the low-maintenance routine and natural ingredients of A-beauty products that has everyone sit up and take notice.

Consumers are becoming more informed about their purchases the world over. A report from Weforum.org even suggested, “a 4x growth in consumer spend by 2030”, which means more aware consumers who know exactly what they are paying for! That’s when A-beauty products come into the picture. With natural ingredients and multi-tasking formulations, A-beauty sure is having a serious moment in the beauty world. The emerging beauty trend relies on the ‘less is more’ approach, something that is a complete opposite of Korean beauty practices. So, it is all about cutting corners and passing on beauty hacks that are simple, efficient and have long-lasting benefits. Believe us, there is a reason why Australian women are appreciated for their laid-back tan and gorgeous skin! Let’s dive into some Australian skincare and beauty products that have a cult following the world over.

Jurlique Herbal Recovery Advanced Serum | Buy Now

The brand describes it as the most powerful serum they have ever made! It is true, ask any fellow Jurlique user and they will tell you the umpteen benefits of it. The serum is like magic in a bottle and is even clinically proven to improve skin luminosity and texture. The gel-based serum suits all skin tones and is enriched with red clover and yarrow extract, each of which is gently harvested by hand at their peak blooming season.

Photo credits: Mercado Libre

Becca Shimmering Skin Perfecter | Buy Now

You might have seen makeup gurus such as Lisa Eldridge and Jaclyn Hill raving about this brand and rightly so! The shimmering skin perfecter by Becca is a liquid highlighter that comes in 6 varying shades and is known to give a healthy glow to your skin without making it look oily or greasy. If you are looking for a subtle highlighter that is finely milled and disappears into the skin, then this is the one you should opt for.

Photo credits: Becca Cosmetics 

Kora Organics Noni Glow Sleeping Mask | Buy Now

Model Miranda Kerr’s signature brand is an epitome of natural skincare practices. Not only is it cruelty-free and vegan, but it is also credited for being organic and ethically produced. The award-winning sleeping mask combines the goodness of coconut milk, caviar lime, and Kakadu plum to give you flawless skin while you’re asleep! It is proven to hydrate your skin and improve its elasticity too. Most importantly, it is pillow-proof! (no more grease in your pillow.

Photo credits: Kora Organics 

 

Aesop Primrose Facial Hydrating Cream | Buy Now

You may have seen this cult beauty brand in luxury hotels abroad but Aesop’s range of products has been long trusted for its skin, hair and body care formulations. Made with efficacy and sensory pleasure in mind, the primrose facial hydrating cream is one of the bestselling products of the brand and is often touted as the ‘high priestess’ of hydrating creams. It is an excellent moisturizer that comes enriched with the goodness of sage, wild lavender, and rosemary, which is perfect for when you want to give some luxury treatment to dull and parched skin. 

Photo credits: Airin Lee

Sodashi Enzyme Face Polish | Buy Now

This is a great upgrade to scrub and is known to instantly restore and brighten dull-looking skin. It is enriched with active enzymes that gently scrub away dead skin and blackheads without being abrasive. It even has cell renewal properties, thanks to the sweet orange and geranium oil extract it comes packed with. Close your eyes and add this product to your beauty shelf now. We bet, it won’t disappoint! 

Photo credits: Adore Beauty

Now, that you know it all, it’s time to upgrade y’ll! 



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