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From Emma Stone dashing Louis Vuitton campaign to Gucci’s surreal aesthetics, here are the five best Spring/Summer fashion ad campaigns that we are obsessed with (and you will too!)
As we approach into a brand new year, with upcoming fashion shows and beautiful style editorials, we thought of bringing you the best fashion advertising campaigns that are breaking the internet right now. No, they are not mere photographs but an insight into aesthetics and culture, which also, in a way, mirror the status quo of the society.
It could be the artsy portrayal of fashion or just a slice of history coupled with a dash of modernism, the Spring Summer 2020 ad campaign were this and so much more! You maybe layering yourself with the warmest mink jackets, but the fashion world is always ahead of time and ad campaigns then, work as cheery reminders of what is in store for us in the upcoming season. So without much ado, here are some of the most happening ad campaigns that will not only stir your mind but will also make you sit up and take notice.
Photographed by renowned Dutch artists Inez van Lamsweerde and Vinoodh Matadin and shot on the grounds of a Beverly Hills estate, the ad campaign featuring models Ugbad Abdi and Rianne Van Rompaey is an insight into a classic American life and luxury. “My spring collection is a celebration of the best of American style,” said Michael Kors in a statement. “The Collection campaign focuses on a mix of ease and glamour that is inherently American, and the layers of sophistication, irreverence, and romance found in the images complement that juxtaposition,” he added. We especially love the romantic dresses and the solid tailored suits from the collection.
Did you know that this is Patou's first campaign under Artistic Director Guillaume Henry? With photographer Arthur Elgort behind the lens and model Aurore Franche posing mid-air, it is part fantasy and a dream. It is somewhat like a window to a Utopian world where easy-to-wear outfits are mixed with sporty casuals. “For me, Patou is joyful, Parisian and easy to wear. I did not want a big theme, but a wardrobe for women I know and work with,” said Henry, talking to FashionNetwork.com at the presentation. Clearly, our favourite ad campaign from the lot.
Louis Vuitton’s greatness lies in its unending sustainability to deliver nothing but the best. This collection too was an amalgamation of glamour and glitz, shot by ace photographer Collier Schorr who is photographed actresses Emma Stone and Zhong Chuxi and a herd of models at London’s Park Lane Hotel. They are captured in the Belle Epoque outfits designed by creative director Nicolas Ghesquiere, wearing the signature monogram handbags along with the latest versions of the Dauphine.
According to Vogue magazine, Rodarte’s collection is the one where “Gabrielle Union poses like a princess, Lili Reinhart snuggles a pup, and January Jones and Kiernan Shipka have a Mad Men reunion in layers of tulle and taffeta” It is a dreamy description of sister duo Kate and Laura Mulleavy giving ode to their favourite muses. “We wanted to create painted portraits,” Laura Mulleavy told the magazine. And it surely is a whimsical fairytale depiction of life where taffeta and tulle are adored. In popular culture, it is a Sophia Coppola movie in photographs!
When we think of Gucci, pictures of extravagant jewellery and cinched waists come to our mind. And it was not any different from this year’s ad campaign too! With the creative direction of Alessandro Michele and the stead hands of photographer Yorgos Lanthimos, the Spring/Summer 2020 campaign has one recurring background-the horses! The campaign is shot in the prestigious Chateau Marmont hotel in the sunny Sunset Boulevard in Los Angeles and features an array of tailored dresses, monogram bags and obviously, a team of horses!
Can't wait for them to be in the stores soon; we sure are keeping our credit card ready!
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