Social’s exposed ceilings and recycled furniture blend industrial chic with the scenic view of the Hauz Khas lake as a backdrop
If you live in Delhi you have most likely heard of or visited Social in Hauz Khas Village, but what you might not know is how its design really came about. The cafe/restaurant/workspace amalgam has grown over time with locations spread over multiple cities in India and two editions in Delhi itself. Social has managed to stand out through its quirky decor, graphics, and attention to detail.
Social comes from Impresario Handmade Restaurants, the same people who gave us Mocha, Smoke House, and Salt Water Cafe. It brings together the concept of a cafe and workspace, geared towards start-ups, entrepreneurs, and artists to connect with one another and collaborate. Says CEO & MD Riyaaz Amlani, “Coffee shops and cafes have been projected as your “third place”, a place away from home and your work/college. With Social, for the very first time in restaurant history, we have introduced the Second Place concept, a place where you can both work and play.”
The interiors of Social is described as an anti-design statement, finding inspiration in the Meatpacking District in New York, known for its historical background as an industrial center. From its exposed ceilings, brick walls suspended lightbulbs and use of 100% recycled and upcycled furniture, Social blends industrial chic with the scenic view of the Hauz Khas lake as a backdrop.
The Impresario team also collaborated with Guerrilla to further develop the branding and graphics for Social. The tongue-in-cheek elements include napkins displayed as toilet rolls, with the menu rolled and kept with the cutlery, so there is no waiting about for waiters; the Long Island Iced Tea is revamped as the Longest Long Island Iced Tea served in glasses resembling laboratory beakers, while the food menu brings together street food and international classics with a twist.
This is definitely the place to experiment with food and drinks. Of course, the hashtags and the texts in hindi cannot go unnoticed either, which tie into the overall design of the space, appealing to a wider audience. Overall, its concept of work and play, along with its industrial chic design fits right into the emerging and hip vibe of Hauz Khas Village.
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