Are you ready to wear luxe sunglasses, shoes, apparel, and jewelry by your very own Riri?

Did you put your hands on Fenty Beauty’s latest Sun Stalkr Instant Warmth Bronzer or Savage x Fenty’s #iamsavagecollection yet? If not already, then let us break the news for you that this May you might have to catch up on a lot from the Fenty world; not just from Fenty Beauty or Savage x Fenty latest collections but there’s something even more exciting waiting to be tapped – It is the Fenty, a new brand in Rihanna’s reigning helm that everyone (including us) is fanfared with.

Photo credits: Rihanna

The cult-beloved pop star, actress, and trendsetter Rihanna knows no limits (no guesses about it either), after showering enormous love on her fans from the Fenty world in beauty, sportswear, and lingerie; Riri is all geared up to make a new benchmark in the world of luxury too. The lady boss Rihanna is going to have a Maison – her Fenty Maison under the umbrella of world’s ultimate luxury house LVMH which already is a home for heritage brands like Dior, Givenchy, Celine, Fendi, and now Fenty (how excited we are to mention it here!)

Photo credits: Rihanna

Aboard the train to Rihanna’s journey so far
In September 2019, Riri first broke in the entrepreneurial grounds with Fenty Beauty, an exquisite beauty brand with a promising all-inclusive range of boundary-breaking cosmetics; which was shortly followed by her '90s-inspired athleticwear collection with Puma; and sooner last year Savage x Fenty joined her bandwagon with a mind-blowing assortment of lingerie that celebrates fearlessness, confidence and inclusivity altogether. The fourth addition to the Barbadian singer’s empire is the ready-to-wear fashion label, Fenty, dropping in this month.

Photo credits: Rihanna

All about The Fenty
The French fashion house has partnered Rihanna to lead the Maison with her impeccable vision, direction, and creativity, ultimately exchanging their expert grounds with one another – probably LVMH is now driving its way to the millennial Instagram universe via Fenty. Although these two names co-share Fenty Beauty since 2017 but according to Bernard Arnault, LVMH chairman, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader, she naturally finds her full place within LVMH” and rightly so. Fenty Maison is that one dream come true where doing a full-face Fenty style makeup one might have thought of dressing like the ever-glamorous Rihanna: wished if you could? Now you can!

Photo credits: LVMH

In Rihanna’s own words, “Designing a line like this with LVMH is an incredibly special moment for us. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together."

Photo credits: Rihanna

The brand reportedly includes ready-to-wear clothing, shoes, eyewear, and jewelry — making a debut in Paris on 22nd May. Although the collection details have been kept completely tight-lipped there’s no doubt about its sensibilities towards inclusiveness and of course, the overflowing glamour.

Photo credits: Rihanna

With Arnault’s statement “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”, we’re even more excited to unravel what the Fenty universe holds in store with giants coming together. If Rihanna’s empire already has a place in your wardrobe and you’ve enjoyed the swarming confidence and comfort of her products, you’re pretty much well-versed with the sweet taste of her exemplary abilities. For a final say: her work is par excellence, period.

Photo credits: Rihanna

This collaboration has absolutely reinforced the long-seen celebrity-style synergy and we’re thrilled to see the outcomes. What’s your call #Fentyfans, excited enough to stack on Rihanna approved trousseau?

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