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We are talking organic, a sustainable and natural fashion choice that has captured the imagination of designers globally

Imagine a hot summer day! The harsh sun is right above your head and you are missing your soothing air-conditioning. You thank the heavens for wearing a free flowing organic cotton kurta and easy fitted pyjamas. The ideal choice for these ruthless summer afternoons!

We are talking organic. A sustainable, natural, eco-friendly fashion for the searing days ahead!

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What is organic cotton | Natural and renewable, organic cotton is eco-friendly and has seamlessly blended with our current trends in fashion and living. Unlike conventional cotton, organic cotton is grown without pesticides, herbicides, or any other chemical fertilizers. By restricting harmful chemical treatment in organic textile production, the final product does not contain hazardous allergenic, carcinogenic or toxic chemical residues that can cause allergies, skin rashes or respiratory problems.

Midnight blue velvet throw

But why organic cotton | We come in contact with this fibre every day. From our daily clothes to bedsheets to napkins, cotton is a ubiquitous choice. And organic cotton has numerous benefits, besides helping the environment |

Your level of comfort and ease changes with what you wrap around the body. Organic cotton is one of the most soft, breathable and luxurious clothing to touch the wearer’s skin, especially for babies.

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Organic cotton is a tad more expensive than regular cotton, but is more durable|


If you have skin sensitivities, then organic fibre is the way to go as they are hypoallergenic and free of chemicals or pollutants. Organic materials are grown toxin-free, reducing the amount of toxic chemicals we ingest and release into the earth.

Blue velvet couch living room – Blue couches furniture

We know that organic cotton is a tad expensive than regular cotton, but one cannot deny the durability of organic clothing. They can last for more than 100 machine washes. And clothes that last longer are more economical, because they don’t have to be replaced as often.

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It’s a global fashion movement for sustainable clothing. And many of our native designers have jumped on to the organic fibre bandwagon. Here are some of the local brands that you can look into for your everyday organic clothing|

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Anokhi | As pioneers of hand-block printing for the export market, Anokhi is one of the oldest brands in the market that is advocating organic fashion. Anokhi’s designs blend contemporary sensibilities with traditions of excellence.


Bhusattva | This Gujarat-based organic clothing brand makes use of fabric featuring natural fibres in flowy and feminine silhouettes in a soft colour palette. Great as prêt wear and leaves a lasting impression.

Samtana | Bharat & Ben, the founders of Samtana, have only one goal in mind, to bring ‘wearable art’ to bodies around the world on 100% organic cotton t-shirts for you to proudly wear, and feel snug in. Based out of Bangalore, they promote a cause they believe in, the move back to organic cotton farming in India.

Ethicus | Ethicus introduced ‘Ethical fashion’ created from 100% Organic Appachi Ecologic Cotton and ‘Ethical Silk’. Apart from the range of elegant saris, they also offer a wide variety of stoles, kurtas and home products.


No Nasties | Started by Apurva and Diti, who discovered a solution in “organic” and “fair trade” farming practices. 100% Organic and awesome, their minimal design, attractive artwork, and sustainable packaging is easy on the eyes, and easy on the planet.

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