COUTURE MEETS FAST-FASHION WITH GIAMBATTISTA VALLI AND H&M COLLAB

After reigning supreme on the Red Carpet of Met Gala and Cannes, the Italian fashion designer, Giambattista Valli is all set to usher in your closets too. Remember the majestic lime-green gown that #DeepikaPadukone wore at this year’s Cannes? Well, we expectantly see a similar flair of glamour making its way with the ‘Project Love’: Giambattista Valli x H&M Collab named as sweetly as the designer’s romantic trajectory of couture. Yes, you’re contemplating it right, all the Valli-style beauty, glitter, and sophistication is getting added to H&M’s flamboyant universe this fall.

Photo credits: H&M

First sneak-peek of the collection
‘The Project Love’ is the first-ever collaboration between the designer Giambattista Valli and the fast-fashion chain H&M. The first flash of this dreamy fairy tale thrilled the Valli girls across the globe, yesterday at one of Cannes's ritziest and model’s favourite event amfAR gala – with Kendall Jenner wearing a gorgeous pink-coloured ballgown revealing this amazing Collab with a sneak-peek on her Instagram account, followed by Chris Lee, Bianca Brandolini, Chiara Ferragni, and Ross Lynch wearing the sensational dresses from the collection and making the Gala night look nothing less than a romantic runway moment.

Video credits: H&M

In designer’s words, “The idea is to bring the Valli DNA of extraordinary, of one-of-a-kind, of uniqueness, of couture. We have our fans and they see all these beautiful moments on the red carpet, Valli girls at official events. It’s a nice way to share this flavour with them.”

The collection’s pre-drop limited assortment available in stores from May 25
If you’ve ever envied those gorgeous, dramatic, and fiercely feminine dresses mastered by the actresses and supermodels, your dreams have come true and to live them you don’t have to wait for long because first time in the history of H&M’s famous cluster of designer collabs, a limited assortment from the original collection is dropping early on 25th May in 12 select H&M stores around the world and on H&M’s website. Whereas, the larger and the final collection is to arrive this fall on November 7.

Video credits: H&M

What to expect from the ‘Project Love’ collection
Going by Giambattista Valli’s knack for creating memorable silhouettes you can expect to wear his signature style of dreamy, frothy, princess-worthy pieces blended with elegance and luxurious feel of couture. Although the details of the final collection is untold yet, the pre-drop assortment includes six beautiful dresses in tulle, silk, and lace along with a few sheer-organza embroidered shirts, fashion jewelry and footwear pieces expanding our horizon of expectations.

Photo credits: H&M

Photo credits: H&M

Photo credits: H&M

Shop the pre-drop collection online from 25th May (8:00 am onwards) at h.com or you could visit the H&M store in your city.

Get up ladies, it’s time to evoke your inner Highness and bring home some romance and drama – It is indeed a dream come true about wearing those splendid ballgowns Valli has always been known for in the glamour industry, especially those whimsical layered-tulle gowns. Get your hands on this collection before it could run out!