The two fashion giants – Italian fashion house Fendi and Korean eyewear Maison Gentle Monster – have perfectly collaborated with their remarkable skills to bring you the sunglasses worth splurging every cent, seems like your hunt for the perfect pair of sunglasses for this summer has been acknowledged and how! This up-on-fire #GENTLEFENDI collab mixes the ingredients of striking innovation, heart-throbbing style, and a handful of exuberance to bring the iconic recipe of the perfect unisex sunglasses. (All thanks to Gentle Monster’s futuristic approach and Fendi’s inherited craftsmanship.)
Photo credits: Hypebeast
If you’re as elated as we are, let’s raise the temperature with more details.
GENTLE x FENDI
Gentle Fendi has been conceptualised by Gentle Monster, a Korean brand known for its unpredictable style and created by the fashion prestigious Fendi, with an eye to amp-up your summer style. The collection was launched on 30th April but the actual thrill is ‘how they did it’ – they set the mood with an avant-garde campaign video, designed by the renowned Russian artists AES+F. The launch video takes us to another world where three models on the stage are playing in slow-mo with the alien-figures in an Egyptian architecture inspired setup. With such vivid graphics one could judge the theme in a blink of an eye! If somehow you missed it, gear-up to get transported to the Gentle Fendi world by clicking on the play button.
Video credits: Fendi
The capsule collection is available in two silhouettes in six colours: The Gentle Fendi No. 1 – an addition to the current trend of tiny and chic sunglasses with the cat-eye frame in semi-frameless lenses and bold logo of the brand’s name on either edge of the lens. (Available in black, blue and pink)
Photo credits: Highsnobiety
Another darling is the Gentle Fendi No. 2 – an absolutely glamorous teardrop style aviators in a light-weight model and contrasting hues on the connecting bridge of the frame, exuding elegance and casual-ness altogether. This one is suitable to be donned with just about any outfit, a glam-accessory investment indeed. (Available in khaki, orange and yellow)
THE GENTLE FENDI CAFÉ AT SEOUL, SOUTH KOREA
To celebrate this super-exciting partnership, the brands have left no stone unturned to treat you with immense love (literally!) – so not just this incredible capsule collection, they are also offering an experience to taste the Gentle Fendi gelato bars and desserts at this pop-up café installation in Seoul. So if you happen to be in South Korea anytime from May to July, land your palate to this Café and become a part of this grand celebration. To help you plan better, here are the details.
Gentle Fendi Café
22, Apgujeong-ro 10-gil, Gangnam-gu
Seoul, Republic of Korea
8th May – 29th July between 11 a.m. – 8 p.m.
(Closed on Mondays)
Photo credits: Buro247
Watching the patterns and fandom that #GentleFendi launch has got since its media release, we can firmly say that these amazing pieces are going to take over this year’s sunglasses trend very soon. So keep your pick handy to dodge the not-in-stock dilemma.
Slated to slay from May 7th in worldwide Gentle Monster stores and online at Fendi.com