A NEW WAVE OF CELEBRITY-BRAND MAKEUP PRODUCTS IS SOON TO HIT YOUR BEAUTY CELLAR

From Rihanna's Fenty, Katy Perry's Covergirl to Gwyneth Paltrow's Goop, there’s a buzz of celebrity brands. There’s a trail of names who tried their luck and dipped their toes in the beauty business pond; and well, have been magnanimously accepted by their cult-followers. Don’t believe us? Just take a quick scan and every celebrity you see has launched their beauty line, except for a few – and guess what? They too are all set to step into the game of beauty entrepreneurship! Yes, according to the Bizz mongers, a new round of the celebrity brand trademarks are already filled and will soon be popping in our favourite beauty carts. Isn't this just so exciting? 

We’ve dug deep and made a list of celebrities who will be announcing the secret of their goddess-like look. So, what are you waiting for, just dive in!

Kendall Jenner

With her two sisters already having gigantic beauty brands, it seems like Kendall Jenner is also following their footsteps of launching her makeup line. On May 2nd, she applied for a trademark for ‘Kendall Jenner’ as well as ‘Kendall’, which will encompass the production of all the beauty products like hair care, makeup, bath, skincare, and fragrances. The model who was once the face of Estee Lauder is clearly not alienated from the beauty palette but we yet have to see if Kendall's beauty line meets the expectation that her sisters, Kylie Jenner and Kim Kardashian have set!

Photo credits: Hollywood Life

Selena Gomez

Selena Gomez, who was then the most favourite face of Disney and now a successful pop-singer will soon be launching her beauty line. Seems so sudden right? But the 27-year-old singer and actress was secretly planning this wonderful surprise for all her fans past a couple of years. Selena recently filed an eponymous trademark on 11th July and we just can't wait to see the brand hit the market and this beauty icon become a beauty entrepreneur! This is not the first time when the Wolves' singer is stepping into the game of beauty business, in 2011 she introduced a fragrance in her name which was an absolute success, and now, we are super-excited about the cosmetic line which we are sure will make a rage in the universe of celebrity brands.

Photo credits: Reddit 

Ariana Grande

The pop singer with the signature high pony and soothing voice, Ariana Grande is on the way to launch her very own beauty brand, a few months back she registered a trademark for the cosmetic line in the name of her hit song ‘Thank you, next’. Given Ari’s popularity on different platforms, she is definitely going to give some serious competition to other existing brands. Probably her collection would hit the stores very soon After she recently released the first look of her perfume on Instagram, we’re expecting Ariana’s brand launch vaguely queued by the end of September. 

Photo credits: Ariana Grande

Millie Bobby Brown 

If you would name the list of youngest celebrities having their own beauty brand? The first on the list would be Millie Bobby Brown. The 15-year-old – who rose to fame with her character ‘Eleven’ in the famous series ‘Stranger Things’ – just confirmed the launch of her makeup brand named as Florence by Mills. Inspired by the name of her great-grandmother, the products encompassing this new line are skin-friendly, cruelty-free, and vegan. Matte foundations, gel pads, lipsticks, eye products, to name a few! Do you know what else makes Millie's brand different from others? A certain percentage from the profits of Florence by Mills will be happily donated to Olivia Hope Foundation which was created in the name of Millie's late friend. A splurge that will make you feel better too!

Photo credits: Celeb Mafia

Rihanna

Wondering why Rihanna is in the list of soon-to-release celebrity brands? Does she ever take a break from surprising her fans with good news? The owner of globally successful Fenty Beauty just approved the launch of brow products, seems like ‘bad gal’ Riri is in full form to expand her beauty business! She made a surprise visit to Sephora's Store Leadership Conference held in Las Vegas and revealed the entry of a giant range of brow products under the helm of Fenty mansion. She certainly knows how to keep beauty enthusiasts’ drill going! 

Photo credits: Fenty Beauty

Given the distinct personality these celebs have, we can only imagine the burst of diversity that is soon to overhaul our shopping carts. We are super excited for each one of them, which one are you looking forward to?