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THE UNFOLDING OF A WOMAN’S LIBERTY WITH GUCCI’S REMARKABLE COLLECTION AT CRUISE 2020

Fashion

Gucci’s fight against the abortion clause with the bold and beautiful language of fashion

If it were a competition about transporting people to different worlds, Gucci’s creative director Alessandro Michele will be the winner owing to his powerful imagery, dazzling venue case, and unbeatable skills of transcending space and time with his signature ancient-modern themes – where last year was all about a theatrical roman gothic show, Gucci Cruise 2020 show had an impactful statement to make besides the continuing history affair with Rome and Greek. The designer, extended by Gucci’s exemplification raised a voice against the abuse of women’s reproductive rights to onslaught the recent abortion bans that were proposed in Alabama, Missouri, Ohio, and Georgia earlier this month. The embroidered uterus on an ivory dress, 22.05.1978 over a paisley suit, and ‘My body, my choice’ emblazoned on a purple blazer spoke a thousand words about the disturbing clause and a woman’s freedom over her body.

Photo credits: Gucci

Alessandro’s overwhelming choice of the location and invitations
Known for his passion for antiquity, Alessandro settled the show in Rome, Italy (of course) at Musei Capitolini – the world’s first public museum pillared back in 1471 and a famous cultural spot since 1734, nestled on top of the Capitoline hill the museum is a house to an incredible collection of ancient Roman bronze and marble statues, and medieval sculptures and paintings. No wonder why the set up looked breath-taking as the illuminated models walked through the alleys in dim lights amidst the torch flashes (by the attendees). In fact, the first step at the venue set the mood already when a spray-painted bed sheet hung on the entrance gave a teaser in Alessandro’s own words, read as “Because only pagan antiquity could arouse my desire. Because it was the world of the past, because it was a world that no longer exists.”

Photo credits: Gucci

The invitation to Gucci’s Cruise 2020 show was rather more mystical, the guests received a card inviting them to visit a centuries-old book store in Rome, where they were asked to pick a book of their choice, inside which lied the real invitation. Isn’t Alessandro a true genius of creativity?

Photo credits: Gucci

The overall collection could be well defined in three parts, here are some highlights.

TRAVEL BACK TO GREEK ANTIQUITY
With a couple of draped and folded gowns inspired by the dressing style of Ancient Rome, a crystal-decorated 30s-style gown in moiré silk, clergy style decoration on capes and coats, and a hatful of history infused accessories – three-dimensional feathered headpiece and ear covering and necklaces that featured the face of Roman semi-god Hercules, the symbol of strength and heroism.

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

THE FIERCE EXPRESSION OF FREEDOM
Mid-way of the show, there were messages walking the bay as models woven with the ideas of freedom and equality – with ‘22.5.78’ and ‘194’ the dates when the Italian statute for the social protection of motherhood got established, quoted on the backside of 70s inspired outfits, a yellow T-shirt with the Chime For Change logo, a pleated sleeves ivory dress that features uterus embroidered in beautiful pink sequins, and a vibrant purple blazer quoted with a feminine slogan echoing every woman’s voice.

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

TRANSPORT TO THE FUTURE
Chic denim shorts and trousers, dyed and undyed wool, textured socks with sandals, giant sunglasses, vividly hued hats, androgynous and structured pantsuits, horizontal striped t-shirts, a plenty of checkered elements from pants to blazers to bags, vibrant corduroy pants, flowy chiffon and tulle dresses, fishnet and floral net stockings, and mickey mouse outfits completed this remarkable 98 looks collection.

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

Photo credits: Gucci

In Alessandro’s words, "the show is a hymn to freedom," with an absolutely fabulous cruise show altogether, and cheers to this! Eager to see this Greek-goodness in stores!



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