Maternity wear is often a smug category, self-congratulatory in its approach and content with coverage. But if Beyonce’s pregnancy announcement on Instagram is suggestive of the new mommy archetype, gone are the days of nesting at home in seclusion. Today, no one blinks an eye at a bump in all its glory: think Kareena Kapoor and her red carpet choices this year.
However, short of bespoke concoctions from your favourite designer, most retail offerings involve empire line dresses and unflattering kaftans which keep us from looking and feeling in top form.
Looking for fashion inspiration for the boardroom? Amal Clooney sets the bar in bright red Dior and yellow Bottega Veneta. The sheath dress is perfect for the first trimester to hide the beginning of a bump. Go for tailored outfits as the months progress: structured lines are deceptive, ensuring all attention stays on that powerpoint!
Nine in the Mirror is a great portal for couture and ready-to-wear outfits straight off the runway. Operated by industry insiders, the website filters their offering according to the stages of pregnancy, making it a breeze to shop for casual or business wear.
Ripe Maternity brings you a range of separates, nursing dresses and denims (that actually fit!), along with Topshop’s maternity wear. Rock these casual looks by Bey for easy days in the city, or choose from their range of loungewear for much needed R&R.
Want to complement your natural glow with ethereal ensembles this wedding season? Channel Kareena Kapoor with glamorous choices by Rock A Bye Rosie. Featuring lace, glitter and interesting silhouettes, this is your go-to for that party or evening about town.
We love the ponchos by Indian brand Pluchi for your nursing needs, post the arrival of your little one. Pair beautiful pastel hues with comfortable trousers, an effortless uniform to smoothen the transition into a new routine.
Remember to shop at intervals as your pregnancy evolves; each one’s experience is different and only time will dictate how your body will transform. All that is needed, in Beyonce’s words, “is self-love and self-care” (as told to Vogue US).